How to promote handmade business?
Selling handmade items online is a great way to be both creative and run your own business. After creating something you’re happy with, someone else has seen its appeal and chosen to pay money for it. What could be better! Once upon a time, you’d have had to spend a lot of time setting up your business at a certain location to sell handmade items, but now you can do it all online.
While marketplaces like Zupppy have made it easier than ever for artists and craftsmen to sell their handmade items, you still need to put effort into marketing your store and planning logistics, including deliveries and returns.
By the time you’re ready to even start thinking about marketing your handmade product you’re already deep in the trenches of making amazing creations ready to be packed and shipped to excited customers.
Perhaps you’ve been creating your product for weeks, months or even years. You’ve sourced your supplies, spent hours making, conducted photo shoots with props and models and listed your polished creations.
Now it’s time to launch your product and take your business to an online platform where your product can have a wide reach to it’s ultimate consumer.
It’s challenging to develop successful marketing strategies for handmade items, however, particularly for creative people and artists whose strength lies in the production aspect instead of the business side of the industry.
Following are some ways to popularize your handmade products and creatives.
Online Stores
Get your store built on sites such as Zupppy. Zupppy is a well-known website to register your business and reach your product to millions. Here you can give your business an online platform to sell creatives. This website is all about to promote handmade stuff’s and thus provides you a free registration of your start-up or business and provides opportunity to let your business expand. Zupppy has many products registered on its website. It’s a home to more than 40 vendors why not you join and make your sell exclusive.
Promotions
As part of your promotional strategy, print business cards and flyers that advertise your handmade products. These should include your contact information and attractive photos of some of your best-selling items, as well as your website address and the details of any online stores from which your products can be purchased. Hand out your flyers at craft markets and trade shows or distribute them by postal drop in your neighborhood. Apply to be included in directories such as the Handmade Artists, which showcases handmade products from artists worldwide.
Trade Shows
Secure a spot at relevant trade shows; for example, if your handmade items are for the home, look for exhibitions of home furnishings and linen. Hold live presentations of your products during the market or show and run a competition to win one of your products. Collect names and email addresses of the visitors to come to your booth. Add them to your mailing list and send out regular email newsletters with details and photos of your latest additions to your range of handmade items.
Above are the methods to popularize your products. So, what are you waiting to start your products selling from Zupppy and have a happy time with us:)
Visit www.zupppy.com