An earthen matka is a clay pot used for storing water, popular in South Asia. It’s shaped like a round jar with a narrow neck and wide body. The clay keeps water cool naturally by allowing it to evaporate through its porous walls. Matkas are eco-friendly, made from natural materials that can return to the earth. They’re also part of cultural traditions, used in festivals and religious rituals. Many people prefer the taste of water from a matka, believing it has a natural, refreshing quality. Using a matka is a simple, traditional way to enjoy cool and clean water.